Facts
Find out the true cost of Prop E: Read the full economic impact report here.
San Franciscans shouldn’t have to pay more.
Prop E would levy a 2¢ per-ounce tax on all sugar-sweetened beverages sold in San Francisco. This tax would add $0.40 to the cost of a bottle of soda and nearly $3.00 to the cost of a 12-pack! Here’s why San Franciscans are against the plan:
San Franciscans have made it clear that our biggest concern is the city’s widening housing and general affordability gap.
We should be focused on issues like public safety, homelessness, education, keeping our streets and parks clean, and addressing the housing affordability gap. Instead we have to deal with a new tax that would only serve to drive up grocery prices and make it even more expensive to live and work in San Francisco.
When it comes to our food and beverage choices and the choices we make for our families, we don’t need a tax to tell us what is appropriate.
It should be up to parents to make responsible choices for their children. Prop E is no substitute for parental responsibility.
Prop E could negatively impact existing nutrition and recreation funding.
Even though there would be a legal requirement for new beverage tax money to be spent on nutrition and recreation programs, nothing would prevent existing funds from being funneled away from nutrition and recreation programs. Remember how the lottery was supposed to fix education funding? Prop E is just like that: A funding debacle in the making.
San Francisco consumers are taxed enough already.
Here in San Francisco, we pay some of the highest property, sales, income, school district, and city taxes in the country. We shouldn’t be asked to pay even more—and certainly not until city officials come up with better ways to use the tax dollars they already have.
Prop E won’t just affect soda.
A 2¢ per-ounce tax on the distribution of beverages containing sugar will increase the prices of hundred of beverages, including soft drinks, juice drinks, sports drinks, and even many teas. But it doesn’t end there: These extra costs could then get passed on to us in the form of higher prices on all types of groceries—not just beverages.
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Paid for by No on E: Stop Unfair Beverage Taxes, Coalition for an Affordable City, with major funding by American Beverage Association California PAC.
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